The Art of Marketing Graphic Design


Graphic designers are professionals who have a love for creativity and succeed in bringing their ideas to life. The job of a graphic designer is to create a visual communication that will convey the messages or information they want to get across. Designers must take into consideration several aspects before finalizing the finished product, which include color, shape, size, placement of text and images and how certain elements work together.

To be successful in this line of business is really up to the type of marketing made available. Graphic design has become big business because people rely more on visuals than words when it comes to marketing strategies nowadays. Marketing agencies are aware of this fact so they invest heavily on getting good quality designs would attract more attention from consumers making them more reachable.

One of the best forms of marketing these days is through social networking sites and graphic designers who could understand how this works are in high demand nowadays. Businesses are now making use of Facebook, Twitter, Google + and other social media platforms to get their message across to a wider audience. Graphic design and brand identity go hand in hand. Being creative on the Internet has become one way for businesses to stand out from its competitors. Here are some tips on designing an appropriate logo for your company:

* Choose an aesthetically pleasing font that is legible to your target audience.
* Focus on creating a unique logo that goes beyond the traditional shapes but isn’t too complex for customer understanding.
* Have fun with design and color, but keep in mind how colors can be perceived depending upon the company being represented.
* Think about what you want the logo to say about your business and convey it through imagery and symbolism.

Graphic Design: A New Approach

By bringing together great artwork with attention-grabbing typography, web pages can be made more attractive and eye-catching. Web design takes many different aspects into consideration such as color schemes, layouts, images, incorporation of HTML code etc., while also taking into account what keywords should be included for search engine optimization (SEO).


Graphic design is all about communicating visually. The lines between traditional media and digital media are blurring. In the past, graphic designer s would use pen and paper to communicate their ideas but now they have shifted into using computer based applications such as Adobe Illustrator, Photoshop etc., which makes it possible for them to create full-fledged graphics that can be used in print or web publishing.

If you’re having trouble deciding on the perfect image or font for your logo, try brainstorming with these questions: What do I want my logo to say about my business? How will this affect customers? Does it need an update/is outdated? Is it easy to read? Is it unique? Does it stand out?

Poorly designed logos create a bad reputation for companies, hurts profits and goodwill. Some businesses have logos that are so bad they fail to convey an accurate message about the company’s products or services while others have logos that are simply ugly and don’t attract attention. For example, take a look at these poor choices of logo design.

The Legend of Hayao Miyazaki: A Biography

There is no shortage of anime fans who would discuss the Legend of Hayao Miyazaki since he has such major contributions to the industry. He is both a filmmaker and an artist who would make graphic novels. He has a lot of works that made legions of fans. It all started with his collaboration with Yasuo for Prince of the Sun that garnered plenty of positive reviews from critics. It was definitely the project that launched his career into superstardom. He also had a hand in Flying Phantom Ship which saw plenty of military tanks causing havoc among the streets of Tokyo.

Of course, it is not one of those normal scenes that you would usually see in this city. Add that to the fact that he got into A-Pro next as they saw what a major asset he could be to their company. They certainly made the right decision in giving him a top position and his first project was the first series of Lupin. It was no surprise how it became a long series because of how he envisions what could happen in the future along with creating some of the top anime characters in the process. As a director, he got Future Boy Conan made and it is one of those project that he was proud of as it is still being talked about up to this day.

Hayao Miyazaki finally got in the movie scene when he directed his first movie which was Castle of Cagliostro which was from the time when he worked. He worked on the Manga Nausicca of the Valley of the Wind and it ran for several years before the studio bosses encouraged him to work on a film that is loosely based on him. He agreed to terms and the film was a rousing success and it earned a lot of money at the box office so they were thinking of doing another one but talks never really came into play. The movie was lauded for its positive portrayal of women and they knew right away they have such a gem on their hands. The movie was labeled as the centerpiece of his career as it really earned him a lot of money. Of course, that is something he won’t deny in several interviews as he was glad he got to work on a project like that. If only more of his manga works were turned into movies then the world would be a better place. It did not take too long for Hayao to start his own company and its name is Studio Ghibli and they have Castle in the Sky as their first movie. There is no doubt Miyazaki has a lot of experience by this time and they would concentrate on the music and production of each movie. Delivery Service is another one of his projects that made such a huge impact because of his storytelling. It was meant to be just one hour but he was able to extend it.